Lecture

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WHAT IS REPUTATION? A SOCIOLOGICAL APPROACH OF AN AMBIVALENT ASSET

When:20-Apr-2017. 4:30 – 6:00 pm

Where:Amphitheatre Robert de Sorbon

Contact:+971 (0)2 65 69 555 / communications@psuad.ac.ae [view map]

Audience:Open to the Public

A Lecture by Dr. Pierre-Marie Chauvin, Assistant Professor in Sociology at the Université Paris-Sorbonne.

Reputation issues concern individuals, institutions, territories, firms, products…Thanks to “online” Reputations, one can think this is a recent phenomenon specific to contemporary societies. However, Reputation is not a new issue.

From Shakespeare quotes about Reputation to Quentin Tarantino’s characters obsession for their personal reputations, from popular phrases (“your reputation precedes you”) to the professionalization of Online Reputation management services, what can Sociology tell us about Reputation? Reputation is an ambivalent asset (“good” versus “bad” Reputation is a reductive dichotomy), it can be enhanced or preserved by strategic tools but it can also be considered as a set of constraints for social actors.

The Lecture will be held in English.