Sport sponsorship by Helen De Haan
Date
Mar 08, 2021
Time
11:03 AM - 11:03 AM
Open for Public
No
Language
en
Description
- What is considered a luxury brand and which product categories are defined as such?
- How are brand values and brand image managed within the marketing strategy of a luxury brand?
- How do you define the sponsorship strategy in the world of sport for a typical luxury brand?
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