Why

Master in Marketing, Management, Communication, Media

Taught in English
Tuition fees: AED 166,400
Duration: 18 months

The Master in Marketing, Management, Communication, Media is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.

The Master in Marketing, Management, Communication, Media trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism.

The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.

Programme

Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.

Career Prospects

There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.

Experience

Sorbonne Abu Dhabi is centrally located on Al Reem Island on a state-of-the-art campus. Offering students a world-class education within a culturally diverse environment, the university continues to make a remarkable impact on higher education for students from all over the world.

Why Choose Sorbonne University

43

Shanghai

Ranking 2022

59

QS World University

Ranking 2024

75

THE World University

Ranking 2024

97

CWTS Leiden

Ranking 2022

760

Years

of academic excellence

90

Nationalities

FAQs

What is the programme duration?

18-month

Where is the degree recognized from?

The curriculum follows the European ECTS system and the degree is awarded by Sorbonne University. This programme is accredited by the UAE Commission for Academic Accreditation.

What is the application deadline?

18 August 2024

Do you plan to apply for this master?

Our staff is available to answer your questions, choose your preferred contact method:

    Who is sponsoring your studies?

    © Copyright 2024 Sorbonne University Abu Dhabi