Master in Marketing, Management, Communication, Media

Semester 1

Communication and organisations theoretical approaches

Modules	Courses
Information and Communication Theories and Social Sciences	Introduction to Communication Studies Anthropology of Globalisation: Culture, Identities and Communication Contemporary Issues at Stake in Communication Studies Tourism, Heritage and Communication 1 and 2
Communication Strategies in the Economic and Social Environment	Public Relations and Opinion Risk Management Digital Revolution, Strategic Disruption and New Business Models in the Media World
Organisations, Structures and Functions	Sociology and Theories of Organisations Strategic Planning Business Today and Human and Social Stakes for Companies Business Model and Business Plan Methodology 1

Semester 2

Professional Specialisation in Marketing, Management, Communication, Media

Modules	Courses
Marketing Strategies	Marketing Strategies in a Globalised World Advertising Strategies Brand Design Destination Marketing Marketing Case Study Company, Intangibles, and Brand Asset – Economic and Business Valuation
Management of Human Resources	Management and Performance Corporate Social Responsibility and Human Resources Management People Management Practices – A Team Building Experience Effective Internal Communication Strategy
Communication Strategies	Socio-semiotics of Consumption: Issues and Methodology Tourism, Heritage and Communication 3 Communication Plan Research and Retail: Where to Source Information From
Media Strategies	Adaptation, Innovation and Media Global Media Media and Off Media Strategy Business Model and Business Plan Methodology 2

Semester 3

Decision-Making Support Tools and Professional Methodologies

Modules	Courses
Language and Communication	Communication and Organisation Media Studies: The Case of Fashion Industry Digital HR and Management Digital Marketing, Digital Advertising and Online Reputation Management Social Media in the UAE
Decision Making Tools	Business Game Simulation Innovation, Design Thinking and Branding Press Relations Event Strategy Crisis Communications Cross Cultural Management
Studies Elaboration and Recommendations Submission	Qualitative Studies Quantitative Studies Brand Identity: Analysis, Communication Strategy: Understanding Luxury Brands Enterprise Creation and Communication Client Presentation Media Training
Writing a Thesis in Applied Research Analysing the Professional Situation and Proposing Applied Research Recommendations	Applied Research Methodology for the Thesis: Course and Seminars

• Bachelor in a relevant field with a CGPA of 3 out of 4 or equivalent. Candidates with a GPA between 2.5 and 2.99 can be granted a conditional acceptance subject to a probation period of one semester
• IELTS certificate with minimum overall band of 6.0 with a validity of 2 years or TOEFL certificate with minimum score of 79 (or equivalent) with a validity of 2 years or Minimum EmSAT English score of 1400 with a validity of 18 months or, Native English speaker who completed 3 full years in an English-medium institution within a maximum period of 3 years
• 3 years of professional experience are required

Shortlisted candidates will be asked to attend an interview to assess the candidate’s motivation, career expectations and relevant professional experience in the degree area.

Applicants who earned their undergraduate degrees from universities outside the UAE must present a Certificate of Equivalency for their graduation certificates from the UAE Ministry of Education. Applicants, who are holders of undergraduate degrees issued by a licensed higher education institution in the UAE, are required to submit a copy of their degrees attested by the UAE Ministry of Education. For details on requirements, kindly visit the Ministry’s website: Ministry of Education

•    Programme tuition fees (over 2 years):	AED 166,400 (approximately US$ 45,344)
•    Payment of Fees:	Click here

Scholarships*

25% academic excellence scholarship

New joiners are eligible to 25% scholarship on tuition starting from the 1st semester. To be eligible, applicants are required to meet one of the below criteria:

• Bachelor CGPA average of 3.6/4.0 and above, or equivalent
• Bachelor with Final Average of 15/20 above
• Bachelor with first class honors
• Candidates graduating as the top of class, despite the average

A minimum average of 14/20 is required to maintain the scholarship for the following semesters.

For programmes taught in English: an English Proficiency level with a minimum of 7.0 for IELTS or 94 for TOELF IB

Preferential rates

20% Alumni preferential rate

Sorbonne University Abu Dhabi alumni are eligible to a 20% waiver on tuition fee.

25% preferential rate upon enrolment on a second master’s degree

Applicants holding a master degree from SUAD and enrolling for a second master degree at SUAD are entitled to a 25% waiver on tuition.

5%-15% corporate rate

Companies and organizations benefit from a special discount, based on the number of employees enrolling in programmes. For more details, please contact +971(0) 2-6569311

10% Family discount

Students who have a first-degree relative currently enrolled in an undergraduate or a postgraduate programmes are eligible for a 10% discount.

*Conditions apply