Master in Marketing, Management, Communication, Media

•    Programme Duration: 18-month
•    Delivery Language: English
•    Degree awarded: Master in Marketing, Management, Communication, Media
•    Accreditation: The curriculum follows the European ECTS system and the degree is awarded by Sorbonne University. This programme is accredited by the UAE Commission for Academic Accreditation.
•    Admission deadline: 18 August 2024
•    Interview dates: First week of May | Last week of June |Last week of August

The Master in Marketing, Management, Communication, Media is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.

The Master in Marketing, Management, Communication, Media trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.

Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.

There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.

Typical delivery format of the courses*

Day Morning Evening
Monday 4:30pm – 8:30pm
Tuesday 4:30pm – 8:30pm
Wednesday 4:30pm – 8:30pm
Sunday 2:30pm – 6:30pm

*This is the usual pattern of the courses, changes may sometimes occur.

Semester 1

Communication and organisations theoretical approaches

Modules Courses
Information and Communication Theories and Social Sciences
  • Introduction to Communication Studies
  • Anthropology of Globalisation: Culture, Identities and Communication
  • Contemporary Issues at Stake in Communication Studies
  • Tourism, Heritage and Communication 1 and 2
Communication Strategies in the Economic and Social Environment
  • Public Relations and Opinion Risk Management
  • Digital Revolution, Strategic Disruption and New Business Models in the Media World
Organisations, Structures and Functions
  • Sociology and Theories of Organisations
  • Strategic Planning
  • Business Today and Human and Social Stakes for Companies
  • Business Model and Business Plan Methodology 1

Semester 2

Professional Specialisation in Marketing, Management, Communication, Media

Modules Courses
Marketing Strategies
  • Marketing Strategies in a Globalised World
  • Advertising Strategies
  • Brand Design
  • Destination Marketing
  • Marketing Case Study
  • Company, Intangibles, and Brand Asset – Economic and Business Valuation
Management of Human Resources
  • Management and Performance
  • Corporate Social Responsibility and Human Resources Management
  • People Management Practices – A Team Building Experience
  • Effective Internal Communication Strategy
Communication Strategies
  • Socio-semiotics of Consumption: Issues and Methodology
  • Tourism, Heritage and Communication 3
  • Communication Plan
  • Research and Retail: Where to Source Information From
Media Strategies
  • Adaptation, Innovation and Media
  • Global Media
  • Media and Off Media Strategy
  • Business Model and Business Plan Methodology 2

Semester 3

Decision-Making Support Tools and Professional Methodologies

Modules Courses
Language and Communication
  • Communication and Organisation
  • Media Studies: The Case of Fashion Industry
  • Digital HR and Management
  • Digital Marketing, Digital Advertising and Online Reputation Management
  • Social Media in the UAE
Decision Making Tools
  • Business Game Simulation
  • Innovation, Design Thinking and Branding
  • Press Relations
  • Event Strategy
  • Crisis Communications
  • Cross Cultural Management
Studies Elaboration and Recommendations Submission

  • Qualitative Studies
  • Quantitative Studies
  • Brand Identity: Analysis, Communication
  • Strategy: Understanding Luxury Brands
  • Enterprise Creation and Communication
  • Client Presentation
  • Media Training
Writing a Thesis in Applied Research Analysing the Professional Situation and Proposing Applied Research Recommendations
  • Applied Research Methodology for the Thesis: Course and Seminars
  • Bachelor in a relevant field with a CGPA of 3 out of 4 or equivalent. Candidates with a GPA between 2.5 and 2.99 (or equivalent scores as per the equivalency table) may be conditionally admitted under probation during the first semester. The student will be authorized to continue in the program only if they secure an average of at least 12 out of 20 which is obtained by the end of the first semester. The decision is based on academic performance and will be made official after the completion of the first semester
    or Bachelor with minimum of 2nd class honours
    or Bachelor with an average of 12 out of 20

    • Bachelor students with a GPA below 3 may be admitted on the ground of their professional and/or personal experience, in case they are granted a VAPP by SU’s or UP’s VAPP commission
  • IELTS certificate with minimum overall band of 6.0 with a validity of 2 years or TOEFL certificate with minimum score of 79 (or equivalent) with a validity of 2 years or Minimum EmSAT English score of 1400 with a validity of 18 months or, Native English speaker who completed 3 full years in an English-medium institution within a maximum period of 3 years
  • A minimum 3 years relevant professional experience are required

Shortlisted candidates will be asked to attend an interview to assess the candidate’s motivation, career expectations and relevant professional experience in the degree area.

Applicants who earned their undergraduate degrees from universities outside the UAE must present a Certificate of Equivalency for their graduation certificates from the UAE Ministry of Education. Applicants, who are holders of undergraduate degrees issued by a licensed higher education institution in the UAE, are required to submit a copy of their degrees attested by the UAE Ministry of Education. For details on requirements, kindly visit the Ministry’s website: Ministry of Education

•    Programme tuition fees (over 18 months):
AED 166,400 (approximately US$ 45,344)

•    Payment of Fees:

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25% academic excellence scholarship

New joiners are eligible to 25% scholarship on tuition starting from the 1st semester. To be eligible, applicants are required to meet one of the below criteria:

  • Bachelor CGPA average of 3.6/4.0 and above, or equivalent
  • Bachelor with Final Average of 15/20 above
  • Bachelor with first class honors
  • Candidates graduating as the top of class, despite the average

A minimum average of 14/20 is required to maintain the scholarship for the following semesters.

For programmes taught in English: an English Proficiency level with a minimum of 7.0 for IELTS or 94 for TOELF IB

Preferential rates

20% Alumni preferential rate

Sorbonne University Abu Dhabi alumni are eligible to a 20% waiver on tuition fee.

25% preferential rate upon enrolment on a second master’s degree

Applicants holding a master degree from SUAD and enrolling for a second master degree at SUAD are entitled to a 25% waiver on tuition.

5%-15% corporate rate

Companies and organizations benefit from a special discount, based on the number of employees enrolling in programmes. For more details, please contact +971(0) 2-6569311

10% Family discount

Students who have a first-degree relative currently enrolled in an undergraduate or a postgraduate programmes are eligible for a 10% discount.

*Conditions apply