Master in Marketing, Management, Communication, Media

•    Programme Duration:18-month
•    Delivery Language:English
•    Degree awarded:Master in Marketing, Management, Communication, Media
•    Accreditation:The curriculum follows the European ECTS system and the degree is awarded by Sorbonne University. This programme is accredited by the UAE Commission for Academic Accreditation.
•    Admission deadline:TBA
•    Interview dates:TBA

The Master in Marketing, Management, Communication, Media is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.

The Master in Marketing, Management, Communication, Media trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.

Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.

There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.

Typical delivery format of the courses*

Monday4:30pm – 8:30pm
Tuesday4:30pm – 8:30pm
Sunday9:30am – 6:30pm

*This is the usual pattern of the courses, changes may sometimes occur.

Semester 1

Communication and organisations theoretical approaches

Information and Communication Theories and Social Sciences
  • Introduction to Communication Studies
  • Anthropology of Globalisation: Culture, Identities and Communication
  • Contemporary Issues at Stake in Communication Studies
  • Tourism, Heritage and Communication 1 and 2
Communication Strategies in the Economic and Social Environment
  • Public Relations and Opinion Risk Management
  • Digital Revolution, Strategic Disruption and New Business Models in the Media World
Organisations, Structures and Functions
  • Sociology and Theories of Organisations
  • Strategic Planning
  • Business Today and Human and Social Stakes for Companies
  • Business Model and Business Plan Methodology 1

Semester 2

Professional Specialisation in Marketing, Management, Communication, Media

Marketing Strategies
  • Marketing Strategies in a Globalised World
  • Advertising Strategies
  • Brand Design
  • Destination Marketing
  • Marketing Case Study
  • Company, Intangibles, and Brand Asset – Economic and Business Valuation
Management of Human Resources
  • Management and Performance
  • Corporate Social Responsibility and Human Resources Management
  • People Management Practices – A Team Building Experience
  • Effective Internal Communication Strategy
Communication Strategies
  • Socio-semiotics of Consumption: Issues and Methodology
  • Tourism, Heritage and Communication 3
  • Communication Plan
  • Research and Retail: Where to Source Information From
Media Strategies
  • Adaptation, Innovation and Media
  • Global Media
  • Media and Off Media Strategy
  • Business Model and Business Plan Methodology 2

Semester 3

Decision-Making Support Tools and Professional Methodologies

Language and Communication
  • Communication and Organisation
  • Media Studies: The Case of Fashion Industry
  • Digital HR and Management
  • Digital Marketing, Digital Advertising and Online Reputation Management
  • Social Media in the UAE
Decision Making Tools
  • Business Game Simulation
  • Innovation, Design Thinking and Branding
  • Press Relations
  • Event Strategy
  • Crisis Communications
  • Cross Cultural Management
Studies Elaboration and Recommendations Submission

  • Qualitative Studies
  • Quantitative Studies
  • Brand Identity: Analysis, Communication
  • Strategy: Understanding Luxury Brands
  • Enterprise Creation and Communication
  • Client Presentation
  • Media Training
Writing a Thesis in Applied Research Analysing the Professional Situation and Proposing Applied Research Recommendations
  • Applied Research Methodology for the Thesis: Course and Seminars
Candidates must complete an online application and upload the following items:

  • A copy of the bachelor degree earned in a discipline appropriate for the programme. A minimum GPA of 3 out of 4 or equivalent is required. Conditional acceptance is possible for those scoring between 2.5 and 2.99 or equivalent
  • A copy of the high school diploma
  • A detailed curriculum vitae
  • A personal statement (not exceeding one page)
  • For non-native English speakers a minimum EmSAT – English score of 1400 or TOEFL score of 550, 213 CBT, 79-80 iBT or an IELTS score of 6.0, valid for at least two years
  • Official academic transcripts, official test scores
  • 3 years of work experience (at least)

Shortlisted candidates might be asked to attend an interview to assess the candidate’s motivations, career expectations and relevant professional experience in the degree area. International applicants are required to present an equivalency of their degree from the UAE Ministry of Education located in Abu Dhabi. For details on the requirements, visit the website: Ministry of Education

•    Programme tuition fees (over 2 years):
AED 166,400 (approximately US$ 45,344)

•    Payment of Fees:

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25% academic excellence scholarship

New joiners are eligible to 25% scholarship on tuition starting from the 1st semester. To be eligible, applicants are required to meet one of the below criteria:

  • Bachelor CGPA average of 3.6/4.0 and above, or equivalent
  • Bachelor with Final Average of 15/20 above
  • Bachelor with first class honors
  • Candidates graduating as the top of class, despite the average

A minimum average of 14/20 is required to maintain the scholarship for the following semesters.

For programmes taught in English: an English Proficiency level with a minimum of 7.0 for IELTS or 94 for TOELF IB

Preferential rates

20% Alumni preferential rate

Sorbonne University Abu Dhabi alumni are eligible to a 20% waiver on tuition fee.

25% preferential rate upon enrolment on a second master’s degree

Applicants holding a master degree from SUAD and enrolling for a second master degree at SUAD are entitled to a 25% waiver on tuition.

5%-15% corporate rate

Companies and organizations benefit from a special discount, based on the number of employees enrolling in programmes. For more details, please contact +971(0) 2-6569311

10% Family discount

Students who have a first-degree relative currently enrolled in an undergraduate or a postgraduate programmes are eligible for a 10% discount.

*Conditions apply