Master in Marketing, Management, Communication, Media
- About the programme
- Programme structure
- Entry requirements
- Tuition fees & scholarships
• Programme Duration: | 18-month |
• Delivery Language: | English |
• Degree awarded: | Master in Marketing, Management, Communication, Media |
• Accreditation: | The curriculum follows the European ECTS system and the degree is awarded by Sorbonne University. This programme is accredited by the UAE Commission for Academic Accreditation. |
• Admission deadline: | 29 August 2025 |
• Interview dates: | TBA |
The Master in Marketing, Management, Communication, Media is a 18 month programme developed to prepare students for a diverse range of career opportunities around the world in the fields of communications, brand management, media and public relations.
The Master in Marketing, Management, Communication, Media trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands. Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.
Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.
There are abundant and rewarding opportunities at a regional and global level for Marketing, Management, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.
Typical delivery format of the courses*
Day | Morning | Evening |
---|---|---|
Monday | 4:30pm – 8:30pm | |
Tuesday | 4:30pm – 8:30pm | |
Wednesday | 4:30pm – 8:30pm | |
Sunday | 2:30pm – 6:30pm |
*This is the usual pattern of the courses, changes may sometimes occur.
Semester 1
Communication and organisations theoretical approaches
Modules | Courses |
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Information and Communication Theories and Social Sciences |
|
Communication Strategies in the Economic and Social Environment |
|
Organisations, Structures and Functions |
|
Semester 2
Professional Specialisation in Marketing, Management, Communication, Media
Modules | Courses |
---|---|
Marketing Strategies |
|
Management of Human Resources |
|
Communication Strategies |
|
Media Strategies |
|
Semester 3
Decision-Making Support Tools and Professional Methodologies
Modules | Courses |
---|---|
Language and Communication |
|
Decision Making Tools |
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Studies Elaboration and Recommendations Submission |
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Writing a Thesis in Applied Research Analysing the Professional Situation and Proposing Applied Research Recommendations |
|
- Bachelor in a relevant field with a CGPA of 3 out of 4 or equivalent. Candidates with a GPA between 2.5 and 2.99 (or equivalent scores as per the equivalency table) may be conditionally admitted under probation during the first semester. The student will be authorized to continue in the program only if they secure an average of at least 12 out of 20 which is obtained by the end of the first semester. The decision is based on academic performance and will be made official after the completion of the first semester
or Bachelor with minimum of 2nd class honours
or Bachelor with an average of 12 out of 20- Bachelor students with a GPA below 3 may be admitted on the ground of their professional and/or personal experience, in case they are granted a VAPP by SU’s or UP’s VAPP commission
- IELTS certificate with minimum overall band of 6.0 with a validity of 2 years or TOEFL certificate with minimum score of 79 (or equivalent) with a validity of 2 years or Minimum EmSAT English score of 1400 with a validity of 18 months or, Native English speaker who completed 3 full years in an English-medium institution within a maximum period of 3 years
- A minimum 3 years relevant professional experience are required
Shortlisted candidates will be asked to attend an interview to assess the candidate’s motivation, career expectations and relevant professional experience in the degree area.
Applicants who earned their undergraduate degrees from universities outside the UAE must present a Certificate of Equivalency for their graduation certificates from the UAE Ministry of Education. Applicants, who are holders of undergraduate degrees issued by a licensed higher education institution in the UAE, are required to submit a copy of their degrees attested by the UAE Ministry of Education. For details on requirements, kindly visit the Ministry’s website: Ministry of Education
Sorbonne University Abu Dhabi is committed to considering applications from all students regardless of their country of origin, income, gender, religion or physical condition.
• Programme tuition fees (over 18 months): |
AED 166,400 (approximately US$ 45,344) |
• Payment of Fees: |
Click here |
Scholarships*
25% academic excellence scholarship
New joiners are eligible to 25% scholarship on tuition starting from the 1st semester. To be eligible, applicants are required to meet one of the below criteria:
- Bachelor CGPA average of 3.6/4.0 and above, or equivalent
- Bachelor with Final Average of 15/20 above
- Bachelor with first class honors
- Candidates graduating as the top of class, despite the average
A minimum average of 14/20 is required to maintain the scholarship for the following semesters.
For programmes taught in English: an English Proficiency level with a minimum of 7.0 for IELTS or 94 for TOELF IB
Preferential rates
20% Alumni preferential rate
Sorbonne University Abu Dhabi alumni are eligible to a 20% waiver on tuition fee.
25% preferential rate upon enrolment on a second master’s degree
Applicants holding a master degree from SUAD and enrolling for a second master degree at SUAD are entitled to a 25% waiver on tuition.
5%-15% corporate rate
Companies and organizations benefit from a special discount, based on the number of employees enrolling in programmes. For more details, please contact +971(0) 2-6569311
10% Family discount
Students who have a first-degree relative currently enrolled in an undergraduate or a postgraduate programmes are eligible for a 10% discount.
*Conditions apply