Sorbonne University Abu Dhabi launches new brand identity2 September, 2018
- New brand reinforces Sorbonne University’s position as a leading university worldwide
- New brand represents the university’s long term strategy to support the ambitions of its students, professors, employees, stakeholders and its international network
- New brand mirrors the UAE’s National Innovation Strategy and offers innovative education tools
- New brand positively impacts the university’s growth and regional exposure
Following the merger between Paris-Sorbonne and Pierre et Marie Curie universities, Sorbonne University Abu Dhabi has launched its new brand identity; reinforcing the university’s global position as one of the best Francophone universities and research institution open to the world and directly linked to the mother University in Paris. This identity positively impacts Sorbonne Abu Dhabi’s growth and exposure in the UAE and the region, as it continues to providing the best in Humanities and Science.
Professor Eric Fouache, Vice Chancellor at Sorbonne University Abu Dhabi said: “The change of the name from Paris-Sorbonne University Abu Dhabi to Sorbonne University Abu Dhabi comes as a result of the efforts made by the different parties to unify Sorbonne University’s identity. We look forward to this chapter in Sorbonne University Abu Dhabi’s journey, as we are positive that this identity will embody our long term mission to attract the most talented students, and support them during their academic journey”.
The “S” letter is an open acronym symbolizing the journey of knowledge (“Le Savoir”). The curved shape that symbolizes the path of the “Seine” river is also a metaphor of passing on knowledge (“Le Savoir”). The dome is an architectural shape that represents the place where the university family meets and meets. By looking at this dome, we recall history, prestige, power, wisdom and excellence.
The color selection represents the French Flag colors as a tribute for the world-class French Education System.
The diplomas awarded in Abu Dhabi by Sorbonne University and Paris Descartes remain the same.